Language Trends on Croatian Fashion Websites
Keywords:
language of fashion, fashion media, language contact, language prestigeAbstract
The article discusses the influence of the English language on the Croatian language of fashion observed on the Croatian fashion websites Buro 24/7, Fashion.hr and Extravagant. The analysis was conducted on the lexical and semantic levels. The corpus is divided into pseudo-Anglicisms, direct loanwords, semi-translated words, loan translations, and semantic loanwords. This is followed by a discussion of the acceptance and adaptation of Anglicisms in Croatian fashion terminology and the justification for their use in Croatian.
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