An Attempt at Devising the Criteria for Formulation of an Effective Public Political Speech

Abstract

The basic form of realization of democratic politics is dialogue, which in turn is the basic form of human verbal activity. Public political texts produced in the politic dialogue are appelative, manipulative, and substantiating. As it is characteristic of the latter that the addressee decides on the appropriateness pf the arguments, it is particularly important how the public political texts are formualted and the nature of the author's attitude towards the topic, addressee, and circumstances of the particular speech act. In light of this fact, the criteria that the author of the text should take into the account in formulating a public political text are divided into six groups.